While playing rugby overseas, Colin was first introduced to nutritional supplements that claimed to improve his athletic performance. He quickly got fed up with products that seemed to promote quick fixes, pushed confusing information and offered dubious promises. He realized that walking into a nutrition retailer was a frustrating experience for anyone who had not spent meaningful time educating themselves to understand the best mix of products suited for their individual set of goals and needs. All around him, his friends and family dealt with the confusion and frustration from trying to understand what was fact and what was fiction in the world of nutritional supplements.
With no obvious solution available, Colin set out to create his own. In creating WellPath, he set out to educate others about nutrition and provide customized products designed with the understanding that every individual has a unique set of goals and needs. Colin felt deeply that customers deserved true customization, complete transparency for ingredients, real information to back up suggestions and ongoing personal support. He designed WellPath in direct contrast to everything people have long been frustrated with, and not surprisingly, Colin has found great fulfillment in being able to help others achieve their personal wellness goals, whatever they might be.